Who owns nyx cosmetics

At the time, Ko was a rare breed among founders: Young, female, and Asian-American. But in her differences, she found her strengths. Would I buy it? It was a far cry from the way other makeup brands were operating at the time, she recounted. As a young woman seeking affordably priced, high-quality cosmetics for herself, she offered her customers the same products she wanted to wear.

While being the consumer herself led to great successes in the production sector of her work, her youth and her femininity cut both ways in the male-dominated industry. She said she shook off the competition by paying less attention to their work and focusing more on an independent path.

Keeping close tabs on what was trending on the internet paid off, big time. But five years later, the beauty industry was still calling to her. So in , as soon as her noncompete clause expired, Ko launched Bespoke Beauty Brands, an incubator and creator of makeup brands.

So far, the Los Angeles-based startup has 20 employees, and has launched two new brands of cosmetics, one with performer Kim Chi--a veteran of RuPaul's Drag Race-- called KimChi Chic, and another with designer Jason Wu, which is being sold in Target stores. The structure of Bespoke Beauty Brands--creating fresh beauty lines for influencers and celebrities--seems particularly apt for Ko.

That's because for her, of all the stages of a company's inception and growth, the heightened creativity of a prelaunch company is her ideal state of being. But I've always been a dreamer. Top Stories. Your Money. Personal Finance. Your Practice. Popular Courses. Business Company Profiles. Table of Contents Expand. NYX Professional Makeup. Recent Acquisitions. Article Sources. Investopedia requires writers to use primary sources to support their work.

These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. Compare Accounts. The offers that appear in this table are from partnerships from which Investopedia receives compensation.

This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace. Related Articles. Partner Links.

Ann S. How Fast Fashion Works Fast fashion are clothing designs that quickly move from idea to prototype to mass production to consumers. Learn how fast fashion retailers make money. Stuart A.