The grassroots sports body's This Girl Can campaign is designed to show the reality of women being active external-link - tampons and all. If you wear pads, is it going to be comfortable?
Sport England says 3. In the new advert, one woman is shown using yoga to ease heavy menstrual cramps, while a mother and daughter use exercise to combat their symptoms of menopause and polycystic ovary syndrome. It's making sure people know that it's normal. Nearly a quarter of the women surveyed said the fitness influencers they followed made them feel bad about themselves. Arnold Schwarzenegger on having the guts to go green. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
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Overall, your menstrual cycle is a journey and is something that should be embraced, rather than shutting it out and hoping it goes away. As Dr Georgie explains along with many other doctors, if your body is off, one thing that will notify you is, more than likely, your menstrual cycle. Monday — Sunday, November 8th — 14th. Please update your payment details to keep enjoying your Irish Times subscription.
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Serena Williams, on the other hand, is a pro athlete with the power to give Mother Nature "the smackdown. Mother Nature is passive, holding the gift and looking shocked, maintaining her position as the 'feminine' woman, while Serena embodies a graceful, powerful woman who can wear white and be a professional athlete during her period because she has 'outsmarted Mother Nature' and rejected her monthly 'gift.
This advertisement maintains the divergent nature of women's societal obligations: women must be unaffected by menstruation and maintain all of their abilities, including their toughness and power, but also their femininity. This New York Times Article from March discusses the new advertising campaign, designed by Leo Burnett Worldwide, and its departure from the typical tampon ads that historically have not contained any elements of humor.
The article describes Mother Nature as a 'mother-in-law' type character, and praises the ad campaign for its humor and frankness. In , the "Embarrassment Happens. Leaks Shouldn't" add campaign won a bronze Effie Award in recognition of its overall effectiveness. Effie Worldwide's website notes that the campaign's creative strategy "linked Pearl's protection with the most relevant emotional benefit for young women-- no embarrassing links in public.
Considering the magazines that run Tampax Pearl ads, as well as the use of the product advertised, the target of this add campaign is most likely teenage girls in the United States. Her downward gaze, slightly parted mouth, and hands that appear to be attempting to cover her breasts indicate felt embarrassment.
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