While options will change depending on your budget, technological capabilities, and audience, you can do a lot with your simple, physical presence. For example, in , HSBC launched a campaign to build awareness for personal banking services in Australia. At the time, most locals were unaware of HSBC either as a brand or as a personal bank. HSBC used a creative advertising idea in the form of printing origami folding instructions on receipts.
The result got people talking and it drove engagement for the bank. You can also use other creative marketing ideas for banks to drive interest and engagement on-location. For example, offering on-location consultations and information. Banks like Virgin Money in the UK are introducing lounges where anyone can come in and relax to draw in customers and drive engagement. Taking simple steps to shift focus away from tellers and towards digital-self-service through smarter ATMs and computers is also important, and will enable you to reduce the cost of a physical presence, reduce the size of bank branches, and therefore offer more locations and more value.
Gamification is an easy and creative way to engage consumers, where you apply gaming principles and mechanics to engage and motivate consumers. Most banks are integrating gamification to promote desired behavior such as saving and budgeting. Gamification examples in financial services are everywhere.
Wells Fargo uses the Daily Change application as part of their banking to promote money-saving choices like making lunch at home. Once users take part in a challenge, they rack up savings, which are then transferred directly into a savings account. Emirates NBD used a different form of gamification with the intent of increasing deposits. The company launched a Fitness Account that synchronized with fitness trackers like Fitbit and rewards customers for tracking a certain number of steps per day.
Download this 6-step guide for expert research, trends, tools and templates to help you build financial education into your marketing strategy. Most customer service queries relate to simple questions such as how to use features, requests about money, or information on opening accounts or new services.
Integrating more engaging alternatives to customer service can help you to increase customer attention and to get people talking. For example, AI chatbots can offer the same help and information to basic customer queries as any customer service while providing an additional layer of interest.
Most importantly, you should. Whenever you loan money, give a mortgage, or establish CDs or other savings and bonds structures, they should be with the intent of benefiting the customer. Taking those stories and highlighting them as part of a marketing campaign works to promote your bank, to build trust, and to show that you actually care about consumers.
At the same time, other types of big business are leveraging strong social media personalities to drive consumer engagement and build customer loyalty. Whether with universities and colleges, real estate agencies, or car dealerships, developing partnerships and leveraging them to offer value to the partner and to the customer will help you implement creative marketing ideas for your bank.
For example, you can partner with educational institutions to offer financial education and courses, driving financial literacy for students of all ages. Similarly, you could partner with car dealerships or real estate agencies to allow customers to very quickly and easily get loan approval so that customers can start an application through the dealership, with the information you need on the car.
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