Following a restructuring, the loss-making Yoplait returned to profit. It is No. Its product range spans 2, marketed worldwide. It has 29 franchises and is present in nearly 70 countries, including exports. Instead of culturing the ingredients in large batches and then filling individual cups with fully prepared yogurt, the dairy processor pours ingredients into each individual pot. Then the containers are left to culture for eight hours.
The company said the result is thick yogurt. Oui by Yoplait is made with non-GMO ingredients like whole milk, pure cane sugar, real fruit and yogurt cultures.
It contains no artificial preservatives, no artificial flavors and no colors from artificial sources. Brice LeRoy was the product developer at General Mills. The eight flavors are strawberry, blueberry, black cherry, vanilla, coconut, lemon, peach and plain. All of the varieties contain 5 grams of protein in a 5-ounce serving.
Esther Fleming June 2, Table of Contents. Previous Article Are there names on the Korean War memorial? Back To Top. It was towards the end of and there was a Big Project afoot at advertising agency, Clemenger.
Finally, the time came to develop the television campaign and we gently pointed out that, at this point, they probably had to trust us with the name and nature of their product.
Sworn to secrecy, we gathered to take the brief. Yoghurt, at that time, was not a mainstream food. The average annual yogurt consumption in Australia was just 0.
Yoplait, with its creamy texture, sweet taste and large fruit pieces, would change all that. Before that could happen, though, we needed a campaign. How could we get this product with the funny French name into Australian shopping trolleys? Then the art director suggested having a child use the twin pack as a pair of binoculars.
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