It was YouTube that truly blew up the live streaming industry. And, in fact, people were sleeping on live streaming up until social media found ways to adopt and implement the technology in the s. However, first things first. Live streaming still had a long road ahead.
Although the live event was considered successful, something was still off. Shortly afterward, the company started the development of its own live streaming technology. Arguably, YouTube was too slow to push its streams to the market as other companies managed to take advantage of it.
In , Twitch. However, just two years later, Twitch had more than 45 million viewers per month! YouTube quickly adapted their live streaming policy, and by the end of , any registered user could live stream on YouTube. Starting from , content creators could broadcast their live videos to multiple platforms at the same time thanks to Restream.
In , Twitter acquired the live streaming application Periscope. And later, in , both Facebook and Instagram presented their live streaming services as well. By , more than 3. And by the end of , users all over the world watched more than 1. Today, live streaming is one of the most prominent forms of marketing, communication, and entertainment.
And modern times require modern solutions. With Restream Studio, anyone can easily create professional live streams and truly maximize their audience reach in a matter of just a few clicks. In the year , the world faced something it has never faced before, something petrifying — the global COVID pandemic. Although the whole global economy received a stunning blow, live streaming, on the contrary, encountered new opportunities.
When it comes to live streaming and the reasons behind its incredible popularity, one of the most important is the ability to engage with thousands of people across the globe in real time. Streamers can communicate with their viewers via live chat and make their streams truly interactive and interesting to watch.
Beyond these professional platforms, social media sites have launched their own amateur-turned-professional live streaming platforms. In , Periscope, a live video streaming app, was developed and acquired by Twitter before it even launched. When airing a live video, Periscope users can tweet out a link to their Live Stream to attain viewers. They can also choose whether or not to make their video public, or they can make it visible only to select users.
The popular photo social network site, Instagram, also introduced the ability to upload video clips in These clips were limited to 15 seconds until early when the limit increased to a whopping 60 minutes. Currently the most popular among younger generations, is Snapchat, with more than million daily users. Similar to Instagram, you can post images and short videos. But more interesting are the newest conversations surrounding Snapchat, Robo Advisors, and financial advice.
Whether or not it makes sense for a social media platform to enter into investing is a whole other argument. And the latest to enter the live streaming world is Facebook with Facebook Live. Stream live video, invite friends and followers to watch, send out early notifications, and allow viewers to interact in real time.
Facebook technically launched live streaming the previous year, but, like YouTube, had it restricted to privileged users. Today, YouTube has extended live streaming to mobile users and has introduced 4K and degree video capabilities; Twitch is the 27th biggest website on the internet, causing incessant head-scratching in boomers and millennials over the fact that video game streaming is legitimate mass media; and corporations, by partnering with the aforementioned social media juggernauts, have integrated live streaming into their advertising models.
While live streaming became popular in the early to mids, it is more popular now than ever before. We feel that the future will be even kinder to this relatively nascent technology.
Why type when you can talk? Why describe an event when you can broadcast it? Why take the time to build an elaborate camera setup when you can film from your phone? These are the questions that are fueling the live streaming industry. Live streaming is not only practical, but it also fulfills the two desires that practically everyone has: to capture reality as it really is and reality as you want it to be.
The latter is actualized by being selective with what you watch and stream. Additionally, people want to see things immediately and in real-time. Live has always been better, cooler, more dangerous. Live streaming is the continuation of the same technology that debuted on radio in While online communication tends to make people lonely, live broadcasts are a haven for tens, hundreds, thousands, or millions of people to watch the same thing and enjoy, for a couple minutes or hours, their shared humanity.
Since live streams are usually accompanied by chat sections, viewers can talk with one another, further tethering disparate people to a disparate broadcast. Social media is monopolizing communication, and live streaming is a huge part of its infrastructure. And video games will keep live streaming afloat even if all other industries sink. Although it debuted in and maintained cult status in the 90s and s, live streaming did not achieve mainstream popularity until video sharing platforms and social media adopted the technology in the early to mids.
This means that live streaming, as a popular medium, has only been around for a handful of years. Introduction Mac is considered by many to be the best operating system for live streaming. Introduction Why live stream to one platform when you can live stream to many? This is the rhetorical question that many proponents of simulcasting ask themselves. While live streaming to multiple Skip to content. The Severe Tire Damage live stream was watched as far away as Australia.
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