A quarter of those who had veneers later required root-canal treatment, while a third of people said they now regretted having the cosmetic treatment and would have chosen a less drastic option if given the opportunity.
This comes after previous research published in The Grocer found sales of toothbrushes and mouthwash have also surged - blaming it on the rise of TV reality shows. The magazine previously said: 'Forget Hollywood smiles. Today it's all about the Brentwood smile. A new poll found 58 per cent of people who had veneers fitted were not told that they may need replacing after just 10 years. Data from market analysts Kantar Worldpanel revealed oral care is outperforming the wider personal care and toiletries category which is down 2.
Toothbrush sales have soared 8. Mouthwash is also slightly up - driven by the health of market leader Listerine. And although toothpaste may have dipped, average prices are up in defiance of the deflation in the wider category. Taylor Swift drops unreleased material from Red to target Jake Gyllenhaal 2 hours ago.
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